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Guide

Forever Living Products: the brand in brief

Forever Living Products, often just called Forever or FLP, is an aloe vera brand. Here is what to know before you buy: where the products come from, what the brand offers, and how to order in France.

A brand that grows its own aloe vera

Forever was founded in 1978 in the United States by Rex Maughan; the brand is now led by Gregg Maughan. What sets it apart is that it controls its whole production chain, from aloe vera fields to laboratories, factory and distribution.

  • Plantations: Forever grows Aloe barbadensis Miller in its own fields, notably in the Dominican Republic, where the plants hold USDA and European Union organic certifications.
  • Harvest: by hand, at full maturity, then the gel is stabilised within six hours.
  • Factory: Aloe Vera of America, in Texas, runs more than 100,000 tests a year.
  • Aloe vera quality: certified by the IASC (International Aloe Science Council).

The whole journey, in pictures: Forever aloe vera, from plant to product.

What Forever offers

The range has more than a hundred products, built around aloe vera and the hive:

Not sure where to start? Our guide which Forever product to choose sorts the products by lifestyle.

Best sellerAloe Vera Gelly
Body Care · Ref. 61

Aloe Vera Gelly

A fresh, non-greasy gel, very rich in aloe vera, that moisturises and refreshes the skin. The one to keep with you.

€24.40
Best sellerForever Bright Toothgel
Personal Care · Ref. 28

Forever Bright Toothgel

An aloe vera and propolis tooth gel with a mint taste and no menthol, loved by the whole family.

€12.48

How Forever sells in France

Forever does not sell in supermarkets or pharmacies. Its products are distributed through direct selling, by independent business owners partnered with the brand, or through the customer online shop of the official website foreverliving.fr. Partners are not allowed to sell on marketplaces such as Amazon or eBay.

Prices are the recommended retail prices set by Forever: you pay the same price from a partner as on the official website. The only official discount is the Preferred Customer status: 15% off your purchases.

All the practical details are on our page where to buy Forever Living in France.

Who is Aloe Santé?

Aloe Santé is not Forever's official website. We are an independent business owner, partner of Forever Living Products, and we have been advising on Forever products since 2003. You order from us at recommended retail prices, with advice by WhatsApp or e-mail, a tracked order and free relay-point delivery from €50.

Food supplements should be used as part of a healthy lifestyle and are not a substitute for a varied and balanced diet. For your health, be physically active on a regular basis. www.mangerbouger.fr

FAQ

Frequently asked questions

Forever Living, Forever Living Products, FLP: is it the same brand?

Yes. Forever Living Products is the company's full name; people also say Forever Living, Forever or FLP.

Is Forever a French brand?

No, it is an American brand, founded in 1978. It operates in France, with its official website foreverliving.fr.

Are Forever products organic?

The aloe vera plants grown in the Dominican Republic, and the gel extracted from them, hold USDA and European Union organic certifications. This applies to the plant and the gel, not to every finished product: check each product's label.

How can I be sure I am buying a genuine Forever product?

Buy from the official website or from a Forever partner, at recommended retail prices. A product sold on a marketplace, or far below the recommended price, does not come through the official channel.

Sources: Forever Living Products, 2025 general catalogue ("A word from our CEO", "From plant to product to you") · Forever Living Products France, Company Policy (June 2026) and the "Website: how to comply" sheet · foreverliving.fr, official website

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